Our Book Agent

Our book agent and one of our favorite people…

Bruce bio

Mr. Butterfield

Chesterfield, Missouri

Bruce was born and raised in New Jersey where baseball, books, and music shaped a very happy childhood. He earned his BA degree cum laude in English from Amherst College, where he wrote his thesis on E.B. White’s children’s books and became an All-New England baseball pitcher. Passing up pro baseball, he went on to earn an MA in Teaching with highest honors from Harvard University and joined Golden Press to help manage one of the world’s largest children’s book publishing programs. Golden sponsored his MBA which he completed at the University of Connecticut while earning the Wall Street Journal Achievement Award. Shortly thereafter, he became VP/Publisher for Scholastic Inc. and later joined Pearson PLC where he became President of the UK-based international Longman Publishing Group and expanded his role in educational publishing from K-12 schools to college and adult education. He then joined Viacom/Simon & Schuster as President of Prentice Hall Regents, the world’s largest American-owned global publishing company specializing in English language instruction for preschool through adult ed. He moved from the East Coast (New Jersey, Connecticut, and New York) to the Midwest to start off the 21st century and became a partner in the Butterwood Venture, President of VirtualEd, Inc., and now heads The Wittfield Group LLC – all three ventures having involvement in education and all forms of publishing from print through multi-media computer, internet and broadcast/theatrical production, including representing up-and-coming authors and illustrators.

Bruce is considered an international leader in the communications, publishing, and education fields and has dedicated his career to making education fun, successful, valuable and accessible to everyone. He is listed in the Library of Congress’ Directory of Distinguished Americans as well as Who’s Who in America. A member of professional honor societies in both business (Beta Gamma Sigma) and education (Phi Delta Kappa), he has also served on the Children’s Book Council and the Association of American Publishers. He has edited many books from ABC’s Wide World of Sports to Children’s Bible Stories, and has earned unique awards in writing (Kennedy Brotherhood Peace Essay) and music (National Foundation of Music Awards) – as well as been recently elected into the University of Connecticut Business Hall of Fame.

At Golden Press, he was known for working on such break-through publishing programs as Sesame Street (with CTW), Scratch N’ Sniff (through 3M) and other specialty items, and working closely with the famed Mercer Mayer on his internationally acclaimed Little Critter and Little Monster books. At Scholastic he was involved with ABC After School TV specials, worked to help create best-selling pre-teen and teen lines such as Wildfire, Windswept, and Wishing Star, was instrumental in the introduction of the pioneering educational software line for kids called Wiz(ard) Ware, and strengthened the growth of Scholastic Productions through involvement in the signing of some key movie tie-ins such as Oh Heavenly Dog (starring Jane Seymour and Matt Dillon) and the classic The Watcher in the Woods. At Prentice-Hall Regents, his group’s ground-breaking global efforts in Asia led to the national weekly TV broadcast of the unique Family Album USA program in Vietnam.

During his career, he has strategically allied with such global companies as ABC, CBS, Collins World, CNN, CTW (Children’s Television Workshop), Disney, Hamlyn, HRB/Raytheon, Mondadori, NY Times, LCA (Licensing Corporation of America), Otto Maier Verlag, Purnell, PBS, 3M, and Warner Communications/Time Inc.

Over the years, he has served on numerous Boards and is currently working on The Endowment for Biblical Research/Longyear Foundation Board of Trustees, the Mastery Learning Systems company Board (www.masterylearningsystems.com), the Rankin Commercial Properties Board (www.rankincommercialproperties.com), the University of Connecticut School of Business Hall of Fame Selection Board (www.business.uconn.edu/cms/p440), and now also the Petalwink Advisory Board.